I bought some sheets from West Elm recently, and ever since I keep getting emails from WE with offers, etc. Now I am not likely to buy from West Elm on a daily basis (more like “once-in-a-blue-moonly” basis) so I felt like I was getting spammed. Instead of banishing them to the junk mail dungeon I decided to try and unsubscribe. It was such a refreshing experience to see it done right I had to blog it.
I opened the email, looked at the footer and found an unsubscribe link. “Looks good so far”, I thought to myself. I was then redirected to a page where I could unsubscribe from the promotional emails.
Instead of just one option, I was presented with 4 options:
- Send no more than one west elm email each week
- Send no more than two west elm emails each month
- Send no more than one west elm email each month
- Unsubscribe completely
Given that I was pleased with my purchase and I may want to to buy something else in the future, I chose the “no more than once a month” option. Now I get the occasional email and it piques my interest. Before that I had a torrent of emails in my inbox that felt like an invasion.
West Elm gave me options to make my experience better, they didn’t say “take it or leave it”.
